Haley has more than six years of experience as a Staff Accountant for an eCommerce startup, where she was instrumental in developing processes and standards. Prior to that role, she spent more than a decade in administrative and customer service roles, giving her a breadth of experience and strong understanding of the eCommerce and retail industries.

Born and raised in Northwest Arkansas, her background in small business is deeply rooted in her family’s local boat business, which ultimately led her to pursue a career path helping small businesses thrive.

Outside of work, you can find Haley hanging out with family and friends, watching sports (Go Razorbacks! Go Chiefs!), spending time at the lake, playing pickleball, cooking, and curating the best playlists.