“Max Habereder brings 20+ years of experience in Consumer Products and the Retail Industry having worked with some of CPGs largest and most iconic brands. He has success calling on numerous categories spanning both domestic and international markets. His knowledge and experience with data analysis, modular planning, category insights and retail execution enable him to look at opportunities with fact based selling insights and vision.
Max started his career at E&J Gallo Winery carrying a bag in the Los Angeles wine market and after early success moved into the Trade Development team. Max later moved to Bentonville AR to call on Walmart International in the infancy of Walmart’s International development push. From there Max moved to the Coleman Camping Company on the category management team where he was the Category Advisor for Sporting Goods at Walmart. Since that time, he has had success selling and managing items in numerous categories including Lawn & Garden, Sporting Goods, Wine & Spirits, Homewares, OTC, and Grocery.
Max is a former division 1 athlete and coach. When not at work he enjoys traveling, camping, doing charity work and rooting on FC Bayern Munich!”