by Michael Somanje | Dec 27, 2022 | Amazon, eCommerce
There is a long-standing and silent debate happening in the marketing world. The debate is about the difference between marketing and advertising. If you were to ask ten different professionals what the difference between these two is, you’d receive ten...
by Michael Somanje | Nov 16, 2022 | Amazon, eCommerce, Replenishment, Retail, Retail Analytics, Strategic Planning
At Traverse Group, we live and breathe the Amazon retail platform. Daily, we are bombarded by emails and articles from SaaS providers and agencies touting their latest and greatest innovations. These artificial intelligence powered optimization tools,...
by Michael Somanje | Sep 14, 2022 | Amazon, Brick & Mortar, eCommerce, Retail, Walmart
Whether your customer is shopping on their smartphone, laptop, or in your brick-and-mortar location, their experience should be the same across the board. In other words, the “vibe” and user experience should be identical across all your touchpoints. Also, all the...
by Antonella Anderson | Jun 3, 2021 | Amazon, Retail
Amazon just announced the dates for its highly anticipated two-day shopping event, Amazon Prime Day, and it’s set to be sooner than expected given that the annual event generally takes place mid-summer (with notable exception, of course, to 2020 due to the pandemic). ...
by Clint Lazenby | Oct 6, 2016 | Uncategorized
In the event you have not already heard the news Amazon is changing the rules for posting reviews on their site. This change is significant, immediate and tells us great deal about their strategy and ability to execute it in the real world. What Happened…...
