by Michael Somanje | Jan 13, 2023 | Brick & Mortar, Retail, Sam's Club, Strategic Planning, Target, Walmart
Congratulations! You’re now successfully selling your product to the mass and club channels (Walmart, Target, Costco, and Sam’s Club). But what about the many other opportunities in the North American market? Of the top 100 retailers, Walmart, Target, Costco,...
by Michael Somanje | Dec 27, 2022 | Amazon, eCommerce
There is a long-standing and silent debate happening in the marketing world. The debate is about the difference between marketing and advertising. If you were to ask ten different professionals what the difference between these two is, you’d receive ten...
by Michael Somanje | Oct 12, 2022 | Bentonville, Brick & Mortar, eCommerce, Retail, Walmart
Success on Walmart.com can be challenging for any company, especially those without expertise in eCommerce business practices. However, these challenges can be addressed by following some basic practices and collaborating with the Walmart.com merchant teams. We invite...
by Michael Somanje | Sep 14, 2022 | Amazon, Brick & Mortar, eCommerce, Retail, Walmart
Whether your customer is shopping on their smartphone, laptop, or in your brick-and-mortar location, their experience should be the same across the board. In other words, the “vibe” and user experience should be identical across all your touchpoints. Also, all the...
